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Potatoes are grown in all parts of the country with the principle growing areas being Pukekohe (just south of Auckland), Hawkes Bay (east coast of the North Island), Manawatu (lower North Island) and Canterbury in the South Island.

Potatoes New Zealand Inc. is the trade/industry association representing the interests of New Zealand’s potato industry. This includes 170-plus potato grower members who:

  • grow potatoes for the table
  • process potatoes into potato products
  • grow seed potatoes
  • are the wider potato industry through trade membership which includes processors and seed merchants.

Potatoes NZ Inc. became incorporated in 2012, previously it had been operating as a product group within Horticulture New Zealand.


To put that in numbers, if the average size of a potato is 175g, that’s approximately 2,855,000,000 potatoes, or 697 a year for every man, woman and child in New Zealand.

New Zealand’s potato industry is worth $142 million annually (in the year to March 2013) at the farm gate and $500m across the value chain, we take our responsibility to protect and improve those returns very seriously.

We are responsible for lobbying on our industry’s behalf and providing members with timely information about what’s going on in their industry, and what new technologies or techniques could help them run their businesses even better.

Potatoes New Zealand Inc. is one of the 22 product groups affiliated to Horticulture New Zealand and is directly responsible for promoting the needs of the potato industry, as well as the value of potatoes and potato products.