Export Market Development

The strategy for Potatoes NZ Inc. identifies export markets as the critical pathway to growth with the target of doubling the value of fresh and processed New Zealand based exports by 2025. Consequently, improved access into export markets is a priority for the industry.

While Potatoes NZ Inc. is not involved in commercial exporting activities such as promoting or selling into export markets, its Export Market Development Group currently manages a programme of work to investigate and assist in the development of markets and to open up access to new markets for fresh New Zealand table, processing and seed potatoes.

This work involves negotiating with New Zealand and foreign governments to ensure the access conditions that will permit New Zealand to export to these countries. This work is funded by a $5 per tonne fee paid by all exporters registered with Potatoes NZ Inc.

In order to import New Zealand potatoes, an importer must either;

  • be (or become) registered with Potatoes NZ Inc. as a potato exporter;
  • purchase the NZ potatoes from an exporter currently registered with Potatoes NZ Inc.

Potatoes NZ Inc. also helps growers meet each country’s compliance requirements through promoting food safety programmes such as New Zealand GAP (Good Agricultural Practice). NZ GAP is benchmarked to the world retailers’ association’s Global Food Safety Initiative (GFSI) and GLOBALGAP.  Key partners for Potatoes New Zealand include Ministry for Primary Industries, Market Access Solutions (consultants), Ministry of Foreign Affairs & Trade and New Zealand Trade & Enterprise who each contribute in different capacities.

For information on Maximum Residue Limits (MRLs) in Asian markets please contact either Gisele Irvine or Chris Claridge.


Trade/Market Access

Export registration

All potato exporters must be registered with Potatoes NZ Inc.  Simply complete the form and return along with the registration fee payment.

Registrations are accepted at any time but all exporter registrations expire on 31st October each year.


MPI Phytosanitary Official Assurance Programme for Potato Cyst Nematode and Potato Wart

While some countries have no phytosanitary requirements on potato product imports, others have rigorous requirements. These are generally met if a grower complies with the Ministry for Primary Industries (MPI) export requirement programme for potato cyst nematode.

For more information on this OAP.

Market access advocacy

The Export Market Development Group negotiates new access arrangements and works to ensure access compliance costs are kept to a minimum.  Potatoes NZ Inc. works closely with Market Access Solutionz (contracted advisors), Ministry for Primary Industries and Ministry of Foreign Affairs & Trade.

For more information on market access advocacy.


Access specific export information including compliance and regulations.


Export Market Development Grants Programme

A contestable funding scheme specifically targeted at assisting exporters and growers undertake market development activities.

For more information on Export Market Development Grants.


Export Statistics

Weekly export reports which include export volumes and values to the major fresh markets and monthly reports on processed potato exports.

For more export statistics.

Fiji import conditions for fresh potatoes – reminder 10 April 2017 -   Dear exporters, The Biosecurity Authority of Fiji (BAF) is inspecting all fresh potato consignments on arrival in Fiji so it is vital that all these consignments meet ...
PCN Dispensation Process Removed 7 June 2016 Export - This is a reminder with planting just around the corner to plan ahead. Now that the PCN/Potato Wart OAP dispensation process has be removed for the 2016-17 export season PNZ ...
PCN OAP Late Dispensation Fee 21 December 2015 Export - MPI PCN & Potato Wart Official Assurance Programme – Late Dispensation Fee There has been a noticeable increase in the number of dispensation requests over the last 12 ...
2015-16 Export Season Update 20 October 2015 Export - 2015-16 MPI Official Assurance Programme forms – not yet available Unfortunately yet again there is a delay at MPI in providing the forms for their 2015-16 MPI Official ...
MPI MAO – Certification Standard for Inspection 10 August 2015 - As a Ministry Approved Operator are you comfortable implementing the new requirements of the MPI Phytosanitary Inspection Standard, in particular the staff pest identification competency? These will need ...
MPI Approved Operator Awareness Workshops 15 May 2015 - MPI Export Certification Standards Are Changing in 2015   All MPI Approved Operators should have received an emailed invitation from MPI regarding their proposed MPI Approved Operator Workshops ...