Vision
A thriving New Zealand potato sector creating end-to-end value across multiple supply chains.
Purpose
Championing the success of New Zealand potatoes through advocacy, innovation and collaboration.
Priorities
Leadership in the Field
Growers and industry see Potatoes New Zealand stepping-up on the relevant issues, confidently leading the sector through change.
Growing Great People
Clear pathways draw people into the potato sector and support succession. Our talent is thriving, accessing extension and leadership opportunities linked to the wider horticulture system.
United Industry Voice
As a sector we speak with a clear, consistent voice, with Potatoes New Zealand the convenor that brings that voice together.
Working Together
Growers, Processors and Potatoes New Zealand plan and act together, working in collaboration with the wider horticulture sector to turn shared priorities into practical actions.
Our Values
- Sustainability with practical grower outcomes
- Collaboration that strengthens our grower community
- Levy value, delivered transparently
- Innovation that earns trust
- Integrity and assurance from seed to table
