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Potatoes provide a wealth of healthy nutrients as well as high-quality fuel to power the body. Count a potato as one serving towards the 5-a-day total.


Leaving potato skins on provides a good source of fibre.

Virtually fat-free
Add toppings with low or no fat to keep them this way.

Carbohydrates for sustained energy
The big advantage of getting carbohydrates from potatoes rather than pasta, rice or bread, is that potatoes also contain many other vital nutrients.

Antioxidants for protection
Potatoes contain vitamin C and phenolic compounds, strong antioxidants which offer protection against some diseases.

Rich in minerals
Potatoes contain a balanced source of minerals for a healthy diet, particularly potassium.

Bursting with vitamin C
A medium sized potato can supply nearly half the recommended daily intake of vitamin C.

Valuable for B group vitamins
Potatoes contain vitamin B6, thiamin and niacin.

Industry Guidance

With the implementation of FSANZ Standard 1.2.7 in January 2013 there are new opportunities for promoting the nutrition and health benefits of foods.

Potatoes NZ Inc. commissioned Plant & Food Research to carry out a literature review to gather as much information as possible in order to provide the NZ potato industry with the current nutritional composition and health benefits of potatoes. This valuable research has resulted in the documents below:

All fresh potatoes are “naturally gluten-free“. Potatoes NZ Inc. recommends that growers and packers follow the guidelines below for using this nutrition claim:

Packaging and/or advertising:

  • Use the phrase “all fresh potatoes are naturally gluten-free” and include a full nutrition information panel including the gluten level listed as zero.


  • Use a gluten-free recipe and mark the recipe “gluten-free”

All other promotional material (including websites):

  • Use the phrase “all fresh potatoes are naturally gluten-free”