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The finest in Aotearoa’s potato sector were honoured at the 2025 Potato Industry Awards, held as part of the Potatoes New Zealand Conference at Christchurch Town Hall.

The awards celebrate individuals and organisations who have made outstanding contributions through leadership, innovation, research, and long-standing commitment to the success and sustainability of the potato industry.


Shining Star Award Winner – Jamie Wells

For showing leadership potential and commitment to advancing potato farming. 

Jamie Wells - Potato Industry Awards 2025 Shining Star Award

Sustainability Award Winner – Matt and Heidi Hart

For making significant strides in sustainable practices, from soil health to water conservation. 

Matt and Heidi Hart - Potato Industry Award 2025 Sustainability Award

Innovation Award Winner – Potato Seed Cooperative

For introducing innovative technology and/or farming methods in their operation. 

Potato Seed Cooperative - Potato Industry Awards 2025 Innovation Award winner

Community Award Winner – Andy and Tracey McKay

For making a positive impact on the community or has supported their local community.

Tracey and Andy McKay - Potato Industry Awards 2025 Community Award

Life Member Award – John Jackson

For providing long standing and distinguished service to the potato industry.

John Jackson - Potato Industry Awards 2025 Life Member Award

Life Member Award – Harsad Bhula

For providing long standing and distinguished service to the potato industry.

Harsad Bhula - Potato Industry Awards 2025 Life Member Award

Life Member Award – Peter Reynolds

For providing long standing and distinguished service to the potato industry.

Peter Reynolds - Potato Industry Awards 2025 Life Member Award