The finest in Aotearoa’s potato sector were honoured at the 2025 Potato Industry Awards, held as part of the Potatoes New Zealand Conference at Christchurch Town Hall.
The awards celebrate individuals and organisations who have made outstanding contributions through leadership, innovation, research, and long-standing commitment to the success and sustainability of the potato industry.
Shining Star Award Winner – Jamie Wells
For showing leadership potential and commitment to advancing potato farming.Â

Sustainability Award Winner – Matt and Heidi Hart
For making significant strides in sustainable practices, from soil health to water conservation.Â

Innovation Award Winner – Potato Seed Cooperative
For introducing innovative technology and/or farming methods in their operation.Â

Community Award Winner – Andy and Tracey McKay
For making a positive impact on the community or has supported their local community.

Life Member Award – John Jackson
For providing long standing and distinguished service to the potato industry.

Life Member Award – Harsad Bhula
For providing long standing and distinguished service to the potato industry.

Life Member Award – Peter Reynolds
For providing long standing and distinguished service to the potato industry.


