Vision
End to end value creation for potatoes in New Zealand.
Purpose
Listen, enable and promote better outcomes for the New Zealand potato industry.
Priorities
Leadership in the Field
- Growing great practices
- Future focused science, innovation and technologies
- Biosecurity and crop protection
Growing Great People
- Pathways to support our young growers
- Training opportunities or industry
- Building sector capability
United Industry Voice
- Strengthened advocacy
- Strategic communications and industry engagement
- Promotions of the wider Aotearoa potato story
- Market Intelligence
Working Together
- Industry engagement to reflect our diversity
- Trusted partnerships and collaborations
- Potatoes as part of the growing system
Context
The potato industry has a complex value chain; we recognise the diverse needs of all parts of the sector.
Potatoes New Zealand works as a trusted partner and leader, promoting initiatives and innovates to add value to the value chain and continuously seeks to improvement for the industry.