The New Zealand Potato Industry is a $1 billion industry, and the fresh sector contributesabout 1/3 of that value.

We export $20 million worth of fresh potatoes, mostly to Fiji and all the rest is enjoyed here at home, via domestic retail and foodservice markets.

New Zealand grows potatoes in a caring, sustainable way and many of our family farms have been in the business for generations.

On farm there is ongoing innovation and GMP to ensure food is being produced in a sustainable way to care for our environment (land and water), our people, our communities and to ensure a sustainable bottom line for our farmers and their families. It’s a challenge, but our industry love potatoes and we love our farms, some of which have been in families for 100 years.

Here are some of our sustainability champions below, including Bryan Hart & Sarah Dobson from Wilcox Goodness, Bhana Family Farms and multi-award winner for environmental care, Oakleys Fresh.

Read about Wilcox’ sustainability journey here, Bhana Family and their precision with water care here and Oakleys optimising energy here and their GHG measuring journey here.