New Zealand’s potato sector recently gathered in Christchurch for the biannual Potato Industry Awards, celebrating outstanding contributions to one of the country’s most vital agricultural industries.

Held alongside the Potatoes New Zealand Conference in August, the Potato Industry Awards 2025 recognised individuals and organisations demonstrating exceptional leadership, innovation and commitment to sustainable practices.

These winners strengthen our entire industry and set standards for excellence. The potato industry continues evolving through passionate, dedicated people who play vital roles in growing a resilient and innovative future.

The evening’s top honours went to three industry veterans who received Life Member Awards for their distinguished service. John Jackson’s nearly 50-year career spans from pea viner driver to industry authority. His legacy includes spearheading the Canterbury Potato Liberibacter Initiative, a world-leading research project combating the devastating Zebra-chip disease.

His work with McCain Foods for three decades helped establish Canterbury as a premium potato-growing region, whilst his recent involvement in forming the Potato Seed Co-operative demonstrates his ongoing commitment to industry advancement.

Joining John as a Life Member, Pukekohe grower Peter Reynolds was honoured for transforming his family’s multi-generational farming operation into a showcase for sustainable practices. Operating across more than 200ha, Reynolds has pioneered reduced tillage methods and sophisticated soil management systems that protect both productivity and the environment.

Following major flooding in 1996, Reynolds became a driving force in the Franklin Sustainability Project, establishing shelter belts, riparian systems and advanced erosion control mechanisms that now serve as a model for sustainable vegetable growing throughout the region.

The third Life Member, Harsad ‘Harry’ Bhula, represents the multicultural foundation of New Zealand agriculture. Following his father’s pioneering journey from India in 1950, Harry and his brother Sam built B. Das & Sons into one of the region’s most respected vegetable operations, employing 40 staff across 250ha at its peak.

Beyond farming excellence, Harry has been a pillar of community service, leading the Indian Association and consistently giving back through donations to local schools, food banks and community organisations.

Innovation took centre stage with the Potato Seed Cooperative Limited claiming the Innovation Award for their transformative investment in cutting-edge processing technology. The Ashburton-based co-operative, owned by 12 process grower shareholders, has revolutionised seed preparation through advanced optical grading and cutting systems.

Sustainability excellence was recognised through Matt and Heidi Hart from Canterbury’s Longlane Farm, who have transformed their 890ha operation into a model of environmental stewardship. Their data-driven approach includes soil moisture monitoring, variable rate fertilisation and innovative practices like nature strips for natural pest control.

The Harts’ comprehensive sustainability model extends beyond environmental considerations to encompass staff wellbeing through fatigue management policies and investment in training, proving that sustainable agriculture benefits people as well as the planet.

The industry’s future was celebrated through Jamie Wells, who claimed the Shining Star Award for rising stars under 35. The Pukekohe agronomist has already achieved remarkable success, in both regional and national Young Grower competitions and serving as inaugural chair of Potatoes New Zealand’s Youth Council.

Jamie represents the new generation of agricultural leaders, having discovered his passion for vegetable growing at school before completing his agricultural science degree whilst working with Balle Bros. His story demonstrates that horticulture isn’t limited to traditional farming families but welcomes passionate newcomers.

Community spirit was recognised through Andy and Tracey McKay, winners of the Community Award for their positive impact on local communities and support for fellow growers.

Their most significant community contribution has been supporting Woodbury School’s fundraising efforts for a new bike track. Over three years, the McKays helped raise approximately $30,000 for the school through an innovative community partnership.

The ceremony highlighted an industry successfully balancing tradition with innovation, environmental responsibility with economic viability, and individual achievement with community benefit—demonstrating why New Zealand’s potato sector remains a cornerstone of the country’s agricultural success.