Export markets are a pathway for growth in the industry. Consequently, improved access into export markets is necessary.
Potatoes New Zealand is not involved in commercial exporting activities such as promoting or selling into export markets, however its Export Market Development Group currently manage a programme of work to investigate and assist in the development of markets and to open up access to new markets for fresh New Zealand table, processing and seed potatoes.
This work involves negotiating with New Zealand and foreign governments to ensure the access conditions that will permit New Zealand to export to these countries.
In order to export New Zealand potatoes, an exporter must be registered with Potatoes New Zealand as a potato exporter. An importer must purchase the New Zealand potatoes from a register exporter.
Potatoes NZ Inc. also helps growers meet each country’s compliance requirements through promoting food safety programmes such as New Zealand GAP (Good Agricultural Practice). NZ GAP is benchmarked to the world retailers’ association’s Global Food Safety Initiative (GFSI) and GLOBALGAP.
Key partners for Potatoes New Zealand include Ministry for Primary Industries, Market Access Solutions (consultants), Ministry of Foreign Affairs & Trade and New Zealand Trade & Enterprise who each contribute in different capacities.
