The fresh potato sector supplies quality potatoes for everyday meals in New Zealand homes and for export markets. Fresh potatoes are valued for their versatility, nutrition, and taste, with growers producing a range of varieties suited to different cooking styles and consumer preferences. This sector focuses on meeting market specifications, maintaining consistent supply, and responding to changing consumer demand.

The process potato sector supports the manufacture of products such as frozen chips, hash browns, and other prepared potato foods. Grown to precise specifications, these potatoes are essential to New Zealand’s food manufacturing and foodservice industries. Strong partnerships between growers and processors underpin this sector, with a focus on efficiency, quality assurance, and long term supply security.

Crisp potatoes are grown specifically for the production of potato crisps and snack foods. This highly specialised sector requires particular varieties and strict quality standards to ensure the best flavour, texture, and performance during processing. Crisp potatoes contribute significantly to domestic consumption and add value through innovation and brand driven products.

The seed potato sector provides the foundation of the entire industry. High health, certified seed potatoes support productivity, biosecurity, and crop performance across all other sectors. Seed growers play a critical role in maintaining varietal integrity and ensuring New Zealand growers have access to reliable planting material that meets both domestic and export requirements.