A Champion of Growers and Horticulture: Peter Reynolds Receives Bledisloe Cup

The Horticulture Bledisloe Cup is awarded to an individual who has made an outstanding and meritorious contribution to the New Zealand horticulture industry. Peter joins a distinguished group of recipients whose leadership, vision and service have left a lasting impact on the sector.

Peter’s connection to the Pukekohe region spans more than a century, with the Reynolds family living in the district for over 100 years. Across multiple generations, the family has played an important role in the development of New Zealand’s vegetable industry and the wider Pukekohe community.

Throughout his career, Peter has been a passionate advocate for growers and a tireless contributor to the horticulture sector. He has generously shared his time and expertise through industry organisations, committees and grower networks, helping represent grower interests and contribute to discussions that have shaped the future of New Zealand horticulture.

Peter is recognised for helping to drive more sustainable growing practices, championing soil health, and encouraging practical approaches that reduce environmental impacts while maintaining productive farming systems. His commitment to environmental stewardship, including riparian planting, responsible land and water management, and protecting the long term health of growing regions, has set an example for others across the industry.

Potatoes New Zealand Chief Executive Kate Trufitt said Peter’s recognition was richly deserved.

“Peter has made an extraordinary contribution to horticulture over many decades. He is highly respected not only for what he has achieved as a grower, but for the countless hours he has devoted to supporting others and strengthening our industry.”

“Peter has always been willing to step forward, contribute his knowledge and advocate for growers. He has helped shape industry discussions, supported new initiatives, and worked tirelessly to ensure horticulture remains strong for future generations.”

Peter has long believed that strong industries are built on collaboration. He has continually encouraged growers to work together, share knowledge and support one another through challenges and opportunities. His willingness to share practical advice and decades of experience has benefited countless growers, businesses and industry organisations.

He has also provided leadership during periods of significant change and challenge for the horticulture sector, helping growers navigate issues affecting their businesses and communities. His calm, practical approach and commitment to finding solutions have earned him respect across the industry.

A passionate supporter of the next generation, Peter has invested considerable time encouraging young people into horticulture and supporting programmes that develop future industry leaders.

Whether mentoring emerging growers, sharing knowledge, or supporting young grower initiatives, he has consistently helped others succeed.

Those who know Peter often speak of his humility, generosity and genuine care for people. He has built lasting friendships across the sector and developed a reputation as someone who is always willing to help, listen and offer guidance.

“The horticulture industry is stronger because of people like Peter,” said Ms Trufitt.

“His commitment to growers, his care for the environment, his willingness to share knowledge and his dedication to ensuring a positive future for horticulture make him an incredibly worthy recipient of this honour. Peter’s legacy can be seen not only in the industry he has helped build, but in the many people he has inspired and supported along the way.”

The Bledisloe Cup is one of New Zealand horticulture’s highest honours, recognising individuals whose contribution has left a lasting mark on the industry.

For Peter Reynolds, this award reflects decades of dedication to growers, a deep commitment to his community, and a willingness to give back to an industry he cares deeply about. His influence can be seen not only in the success of the sector, but in the many people he has supported, encouraged and inspired along the way.

Today, the horticulture community celebrates a respected grower, mentor and advocate whose contribution will continue to benefit New Zealand horticulture for years to come.

Congratulations, Peter Reynolds, on this outstanding and well deserved achievement.