This March, the potato industry is proudly celebrating International Women’s Day on 8 March alongside the International Year of the Woman Farmer, recognising the vital role women play across every part of the sector — from paddocks and packhouses to research, leadership, and innovation.
Women are integral to the success and strength of the potato industry, contributing skills, knowledge and leadership across growing, agronomy, science, governance, logistics, marketing and beyond. Their involvement continues to shape a more resilient, progressive and inclusive industry for the future.
Potatoes New Zealand Chief Executive Kate Trufitt says March is an opportunity to acknowledge both the achievements of women and the importance of diversity across the sector.
“The potato industry thrives because of the people behind it — and women are a powerful part of that story,” says Trufitt. “International Women’s Day and the International Year of the Woman Farmer give us a moment to celebrate the diversity of experience, background and perspective that strengthens our industry every day.”
Across New Zealand and globally, women play a critical role in food production, sustainability and community wellbeing. Recognising the International Year of the Woman Farmer highlights their contribution, while also reinforcing the need to support opportunity, visibility and leadership at all levels of the industry.
Diversity — in gender, age, culture, skills and thinking — is essential to the potato industry’s ability to adapt, innovate and grow. From emerging leaders and young professionals to experienced growers and industry specialists, a broad range of voices ensures better decision-making and stronger outcomes for the sector.
During the start of March, Potatoes New Zealand will share stories about women working across the industry and celebrate the many pathways that lead to meaningful and rewarding careers in potatoes.
“This month is about recognition, respect and progress,” says Trufitt. “By celebrating women and embracing diversity in all its forms, we’re building a stronger future for the potato industry.”