This ‘Foodie February’ is powered by potatoes, with potatoes taking the spotlight as one of New Zealand’s most powerful and versatile food heroes — delivering flavour, nourishment and value on plates across the country.
Grown in paddocks by local growers, potatoes are a cornerstone of Kiwi cooking. From vibrant summer salads and barbecue sides to comforting family meals and globally inspired dishes, the potato delivers across every cuisine, season and occasion.
Potatoes New Zealand Chief Executive Kate Trufitt says Foodie February is a chance to recognise the true strength of the potato.
“The potato is a powerful performer — naturally nutritious, incredibly versatile and proudly grown here in New Zealand. During Foodie February, we’re encouraging people to celebrate potatoes, try new ideas and enjoy the many ways they can shine in everyday meals,” says Trufitt.
Potatoes provide sustained energy, essential vitamins and fibre, making them a smart choice for active lifestyles and growing families. They also represent excellent value for money, helping households create satisfying, nutritious meals without compromise.
Behind every potato is a network of committed growers focused on quality, innovation and sustainability, continually improving practices to produce outstanding crops while caring for the land for future generations.
“Foodie February is about enjoying great food and celebrating what’s grown here at home — and the powerful potato delivers on every level,” says Trufitt.
For recipes, ideas and more information about New Zealand potatoes, visit www.potatoesnz.co.nz.