Kate Trufitt Celebrates One Year as CEO of Potatoes New Zealand: A Year of Growth and Innovation
Potatoes New Zealand proudly marks the one-year anniversary of Kate Trufitt’s appointment as CEO. Since taking the helm in August 2023, Kate has demonstrated exceptional leadership, championing the interests of potato growers and driving innovation within the industry.
Reflecting on her first year, Kate shared her enthusiasm for the role: “It’s been an incredible journey so far. I’m honoured to lead such a dynamic industry and work alongside a team that shares my commitment to growth and excellence. The potato industry is crucial to New Zealand’s economy, and I’m excited to continue advancing initiatives that support our growers, enhance our research, and promote our potatoes both locally and internationally.”
Key Highlights of Kate Trufitt’s First Year:
- Commodity Levy Success
Under Kate’s leadership, Potatoes New Zealand secured an impressive 94.74% approval for the proposed commodity levy from the eligible voting growers, reflecting broad support. - Strategy 2028 Launched
Kate played a pivotal role in the development of Potatoes New Zealand’s Strategy 2028. This forward-looking strategy, shaped by extensive grower consultation and industry feedback, aims to guide the sector’s growth and resilience over the coming years. - Industry Growth
Despite various challenges, the outlook for the New Zealand potato industry remains positive. Kate’s strategic vision is set to enhance key relationships, expand market opportunities, and strengthen the industry. - Community Engagement
Kate has been dedicated to strengthening connections within the potato community. Her efforts include direct visits to growers and stakeholders, ensuring they have the support necessary for success. - Research and Innovation
Recognising the importance of research and development, Kate has fostered partnerships with leading research institutions to drive advancements in potato breeding, pest control, and disease management.
Looking to the future, Kate is enthusiastic about expanding Potatoes New Zealand’s international presence and further advancing practices that will benefit the industry for generations to come.
“There’s so much more we can achieve,” Kate noted. “I’m excited about the future and the possibilities it holds for our industry. Together, we can ensure that New Zealand potatoes remain a staple on tables across the country and beyond.”