Potatoes New Zealand connects with various women in the industry as part of International Women’s Day and International Year of the Woman Farmer to discover the amazing work they do in the sector.
Name: Ellie Brock
Company: Lincoln University
What do you do in your current role?
I am in the final year of my Master’s in Horticultural Science, where I am researching sustainable ways to manage powdery potato scab.
My project explores whether industry potato waste and the biocontrol agent Trichoderma atroviride (LU132) can help suppress Spongospora subterranea.
I am incredibly lucky to be working alongside Potatoes New Zealand and McCain Foods, with the shared goal of identifying practical, sustainable tools that could fit into an integrated pest management plan for potato diseases.
What do you particularly enjoy about it?
I enjoy connecting with growers, scientists, and industry experts. Everyone brings their own unique experience, insights and knowledge, which not only inspires me but also helps me make more informed decisions in my own work.
How long have you been with your organisation?
After spending two years at the University of Canterbury, then I moved to Lincoln University to pursue my developing passion for agroecology. I am now in my third year at Lincoln, and fifth year of tertiary studies.
Have you encountered any specific challenges?
Powdery potato scab!
Please share any standout moments in your life.
A standout moment for me was being offered the opportunity to work with Potatoes New Zealand and McCain Foods, as I was transitioning into postgraduate study. That opportunity opened doors, boosted my confidence, and really confirmed that I am heading in the right direction.
What or who inspires you?
My passion for integrated pest management and sustainable horticulture means I am constantly inspired by any grower, scientist, or industry professional who persistently adapts to new challenges. Their willingness to embrace change, even when it carries uncertainty, motivates me to contribute to solutions that support long-term resilience in the sector.
And in the spirit of International Women’s Day, my Mum is also a massive inspiration to how I live – her ability to show up as a mother, wife, friend, colleague, and medical professional constantly sets the standard for the kind of person I hope to be.
What do you wish you had known before you started in your profession?
I wish I had known just how many opportunities there are within the primary industries to make a real, meaningful impact.
I originally thought I would study environmental science to help protect the planet, but as I continued my studies, I realised that some of the most exciting and influential change is happening right here in the primary industries.
There is so much potential to support growers in adopting more sustainable practices, reducing environmental impacts and improving food security.
What would you tell another woman interested in working in the potato industry/primary industries
I would tell her to absolutely go for it! If you are passionate about the work, the only thing standing in your way is you. With an open mind, innovation, and a love for teamwork, you are every bit as capable of making a meaningful contribution to the primary industries as anyone else.
International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. Significant activity is witnessed worldwide as groups come together to celebrate women’s achievements or rally for women’s equality. #AccelerateAction
Find out more www.internationalwomensday.com
The United Nations declared 2026 the International Year of the Woman Farmer (IYWF 2026). The Year will spotlight the essential roles women play across agrifood systems, from production to trade, while often going unrecognized. Women farmers are central to food security, nutrition and economic resilience. IYWF 2026 will raise awareness and promote actions to close the gender gaps and improve women’s livelihoods worldwide.
Find out more www.fao.org/woman-farmer-2026/en