Potatoes NZ Inc. was pleased to work with the Heart Foundation, sharing their stand at the Food Show recently in Auckland. The Auckland Food show is held annually.
As a partner and licensee PNZ Inc. was able to join the Heart Foundation stand for two hours to talk about the nutritional benefits of potatoes. Over 300 people visited the stand during this time, receiving a taste of healthy baked potatoes (baked in lemon juice and cumin), hearing the story about choosing right varieties for use and the nutritional content of potatoes as well as taking home copies of the recipe and a fridge magnet to encourage them to go to the consumer website.
The Heart Foundation found the exercise useful in attracting people to their stand with the wonderful aroma emanating from the frying pan and we were more than happy to partner with them to get our health messages to the public. The potato recipe used on the day also featured in the Heart Foundation’s summer recipe booklet which was given out on their stand and is available here.
This was a great event to attend and we are hoping to be part of it in 2015, so make sure you look out for us as you may even get to meet Mr Potato Head!