You can view values from 2013 to 2018 as volume or $ value.
The overall industry value tipped the 1 billion dollar mark in 2018 and potatoes are currently the 3rd highest value horticultural product group, behind kiwifruit and apples.
The latest figures in Plant and Food Research’s Fresh Facts 2019 indicate potato strength in exports and the value domestically has gone up, with NZ consumers spending the most money on potatoes of all veges. Read their report here.
The industry is on target domestically, where we’ve achieved a 37% increase in values from 2013. Our strategic goal is to increase domestic market value 50% by 2025 and this looks achievable.