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The overall industry value continued it’s upward trend to $1,160,695,000 in 2020 and potatoes are the highest value vegetable export product group. You can read Plant and Food Research’s FRESH FACTS 2020 booklet here for all horticulture statistics.

2020 key facts

  • 2020 farmgate value was $181,516,000, a drop of 5% since 2019 due to area planted dropping slightly
  • people are eating more crisps in NZ with domestic volumes and values stronger.
  • Crisp exports also grew in value
  • NZ processing sector has grown to 67% of our total industry value
  • Total value of Frozen Fries in 2020 was $615,667,000
  • a drop in export value for fresh/table to the Pacific Islands was experienced, with volume remaining static
  • NZ has stable marketable crop yields
  • the pandemic crisis impacted the industry throughout 2020-2021 financial year with hospitality closures and European Dumping of EU Fries
  • global surplus of frozen fries continued to threaten the NZ industry
  • the industry is worth over a billion dollars per annum

KEY ACHIEVEMENTS IN 2020

  • Biosecurity Readiness & Response – Pest & Disease handbook updated.
  • Biosecurity Readiness & Response – Biosecurity Pest & Disease Inspector Training held in 2020.
  • Quality Assurance – added a new strategic goal of Zero Net Nutrient and GHG Emissions by 2035.
  • Quality Assurance – Seed Potato Certification Rulebook & Certified Seedlines revised and published.
  • Quality Assurance – Seed Certification Database created.
  • Quality Assurance – Residue Compliance Information for Potatoes New Zealand revised and published.
  • Education & Communication – Education Resources, 400 dispatched.
  • Education & Communication – PNZ Digital PR Campaign reached 1/4 million NZ consumers.
  • Education & Communication – averaging 5 ‘positive news about potatoes’ articles in national media each month.
  • Education & Communication – averaging 31 media stories worldwide each month.
  • Education & Communication – 13 PNZ Events held during 2020-2021 with over 100 members attending.
  • Research, Development & Extension – 32 R&D projects completed since 2013.
  • Research, Development & Extension – 12 R&D projects currently underway.